Background: Victorinox is a well-known brand. They built up their image on great products that are known to last. Quality is key. Then they branched out to products that are relatable to an active lifestyle. Their most widely known product is the Swiss Army Knife.
Problem: Target group thinks that to be able to be handy at home you need a full tool box.
Solution: Communicate the idea of 29: the number of features on the Swiss army knife. All of these 29 tools that the Swiss Army Knife has can easily eliminate a bulky tool box.
Tagline: Built For Your Adventure
Role: Art Director, Copywriter