SMPL is the brand that I keep closest to my heart. It all started in my backyard, me and my best Friend Timothy Lundgren had an idea that it would be cool to make own clothes. This idea blossomed and here we are today 8 years later. We travelled the world to promote and ski/snowboard. We arranged events and produced many videos. I learned so much from having a company, everything from Negotiating with clients to be a team manager for our riders.
Role: Founder, Designer