Background: Huawei is a Asian technology company that is very successful in their origin. Huawei has been lowkey but at the same time very innovative regarding phone designs and design element that American brands has now taken after. Huawei has been struggling in the Western market due to high concurrence.
Problem: The target audience believes that technology is a jungle and they don't see the benefits with modern technology.
Solution: To educate the target audience about the great benefits of having a Huawei and many of the key features to the phone. By connecting to emotional values such as family and friends, but also a classic Art direction approach will make it easy for the target audience relate.
Art Director, Copywriter