Background: We all know Crocs has peaked (a long time ago) back in 2007. They were the hype of summer. Looking back at that time we can actually see something funny, even though we all had a love / hate relationship with them, we know for a fact that we remember them until this day.
Problem: The target group doesn't realize that Crocs are more practical than a normal pair of shoes. They just see them as a garden shoe or beach shoe.
Solution: Create scenarios throughout the day where Crocs are the perfect shoe. Crocs are so comfortable so you can use them all day everyday.
Tagline: Your feets relief
Role: Art Director, Copywriter