– The Heritage journey

Background: This project is a graphic design project mainly to capture the Japanese culture within the brand Casio. Connecting Casio with its roots I wanted to communicate that Casio products has been reliable and well made for a long time. In the copy I wanted to talk about events that has happened in the western world so the audience can relate to the brand, Casio.

Problem: It's very rare that the target group knows where Casio is from and that their products last very long.

Solution: Connecting the campaign to their older products to showcase that the quality of their goods last so long, and telling about their heritage and history to educate the consumer that not just "Made in America" hold up for a long time.

Tagline: Lifetime Perfection

Role: Art Director, Copywriter